Lime

Lime Citra brought me on to help shape how their bike would be introduced to the world. The imagery scope covered the full range of launch needs: brand identity development, educational content for new riders and consumers, and promotional materials to drive awareness at launch.

The work required translating a physical product into a clear visual and verbal language. Brand assets were built to communicate both the functionality and the feel of the bike. Educational content was written to meet consumers where they were, making the product accessible without talking down to the audience. Promotional materials were developed to move people from awareness to action.

A product launch is only as strong as the story it tells on day one. This one was built to land clean.