Creative + Art Direction
For clients who want something living and edible on their property.
Featured
For clients who want something living and edible on their property.
Created the Ciele 10-Year Anniversary website to commemorate a decade of innovation and dedication in the world of performance running gear.
During my tenure as Creative Director at Blavity Inc., I was privileged to lead and shape the creative vision for one of the most influential media companies championing Black culture and innovation. Overseeing the full spectrum of Blavity’s brands—including AfroTech, 21Ninety, Travel Noire, Home & Texture, and Blavity Media Group—I directed multi-faceted campaigns and strategic initiatives that resonated deeply with diverse audiences.
In 2022, I had the privilege of spearheading the branding and design identity for Casa Mona, a vacation property in Costa Rica.
This campaign is a giant invitation: to run, to run on Global Running Day, and to feel running differently. Our campaign visuals are designed to capture the essential qualities of running with a nod to unique expression and individuality within the sport.
Sean Watson launched Questify in 2021 as an experiment to harness the inspirational power of physical movement to fuel social movements for good and reached out to Ask Vash for help.
The Sika 2020 collection was created exclusively to celebrate and support the master jeweler, entrepreneur, photographer, cyclist and longtime community icon Sika. 100% of all sales proceeds will go to directly to Sika to support our elder in a time of unexpected pandemic and social flux.
The first spanish Nike ad to air in America, supported by unique stories that elevated the passions of athletes and fans through the jersey. We went deep into the NFL culture across Mexico and the US- uncovering rich and unexpected stories of pure passion for American football.
For the Spring/Summer 2015 season, our team had the privilege of spearheading the creative direction for the K-Swiss Women's. From concept inception to the final frame, we curated a visual narrative that captured the essence of the brand's vision for the season. Our vision encapsulated the metamorphosis of traditional tennis aesthetics, infusing a sense of lightness, airiness, and pure style into every shot. The SS15 campaign became a celebration of movement, style, and a fresh approach to tennis fashion
Crafted a visually striking campaign that showcased the unique synergy between Sophia Chang’s art and Smashbox’s cosmetics, emphasizing individuality and creativity.
In 2016, Adidas launched its @adidasnyc social account to cater to New York City, the trendsetting capital of the world. They came to us to tell an honest story from authentic New York voices and interests.
For Puma’s Sophia Chang Brooklynite collection, I served as the creative director and producer, orchestrating a visually striking campaign shot in New York City. This project celebrated the vibrant energy of Brooklyn, combining unique storytelling and clean imagery that encapsulated both the brand’s identity and Chang’s creative vision.
I directed, shot, and edited the video for Puma’s Next Starts Now campaign, partnering with Sophia Chang to deliver compelling storytelling through powerful visuals. The campaign was designed to capture the spirit of resilience and innovation, solidifying Puma’s connection to forward-thinking and creativity.
PLAY is an eclectic and energetic mix of sounds to inspire creativity and joy. Each set blends genres, rhythms, and beats that capture the essence of playfulness and free expression. Curated with a unique artistic vision, PLAY is not just music but a visual experience that encourages listeners to engage, unwind, and explore new auditory landscapes. This series reflects Ask Vash's passion for creating immersive soundscapes that resonate with diverse audiences, making it the perfect soundtrack for workouts, creative sessions, or just vibing out.