Experience Is
Everything
Resume
Nai Vasha is a creative strategist, ultra-marathoner, farmer, brand developer, artist, and consultant. Her curiously unique background – from trend forecasting to video direction to publishing a magazine – and the infinite range of experience she’s accumulated far eclipses the LinkedIn-approved-list-of-marketing-skills-for-endorsement. She is a problem solver with a heart for community and a limitless imagination.
Case Studies
(01)
10 Year Anniversary
2021
Blavity Org
2023
Sophia Chang x Cole Haan
Feel Closer to Your Run
2020
2024
2020
Blavity Inc
Cole Haan
Feel Closer to Your Run
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Created the Ciele 10-Year Anniversary website to commemorate a decade of innovation and dedication in the world of performance running gear.
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During my tenure as Creative Director at Blavity Inc., I was privileged to lead and shape the creative vision for one of the most influential media companies championing Black culture and innovation. Overseeing the full spectrum of Blavity’s brands—including AfroTech, 21Ninety, Travel Noire, Home & Texture, and Blavity Media Group—I directed multi-faceted campaigns and strategic initiatives that resonated deeply with diverse audiences.
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Lululemon
Lululemon
Ciele Athletics
(02)
(03)
(04)
(05)
Capabilities
Over the course of my career as a creative professional I’ve put my increasingly robust skillset to use, working on a diverse array of verticals—from design systems to global advertising to bite-sized social content—honing a results-driven approach that never forsakes creative integrity.
I am deeply dedicated to continuously improving my process while learning new ways of working and tackling new and emerging technologies such as generative AI. — Quote Source
• Brand Guidelines• Creative Direction• Editorial Design • Experiential Production • Deck Design • Digital System Maintenance• Trends and Innovation • Content Strategy • Creative Storytelling• Production Coordinating• Photo Art Direction• Video Storytelling• Conceptual Workshopping• Visual Identity• Digital Media • Brand Voice