Production and Events

Created the Ciele 10-Year Anniversary website to commemorate a decade of innovation and dedication in the world of performance running gear.

In my role as event producer and host for The Speed Project, I orchestrated one of the most unique and daring ultra-relay races in the world. This involved not only the logistical challenges of managing a multi-day race but also creating a community-driven environment that celebrated endurance and the spirit of adventure. I worked closely with athletes, sponsors, and media teams to ensure that both the event and its story were amplified across various platforms, enhancing its global impact.

As the event producer for Garnier’s Fill Me In campaign, I oversaw the entire event execution, from concept to completion. This involved coordinating with vendors, managing event logistics, and ensuring the seamless delivery of an engaging brand experience. The goal was to create an immersive atmosphere that aligned with Garnier’s mission, while offering attendees an interactive and memorable experience with the product.

As the creative director and producer for the "Waiting on You" music video by Job B, I led the conceptual development and production. My responsibilities spanned from storyboarding to directing the visual narrative, ensuring that the artist's vision was authentically captured. The project demanded a balance of creativity and production oversight, resulting in a visually compelling and thematically rich final product.

I led the project as both photographer and video director, managing pre-production planning, visual storytelling, and content creation. The project emphasized a vibrant aesthetic aligned with both Puma’s athletic identity and Chang’s unique artistic style.

Directing and photographing the Cole Haan x Sophia Chang collection was an immersive journey blending creative vision and storytelling. The collaboration showcased the innovative fusion of fashion and artistry, capturing the essence of bold, contemporary design.

Directed a dynamic video segment that captured Bethany’s authentic and inspirational journey for Degree.

For the "Feel Closer to Your Run" campaign by lululemon, I had the privilege of providing artistic direction to help launch their running department. The campaign was designed to connect runners with a deeper, more personal experience of their runs, showcasing lululemon's commitment to both performance and mindfulness. Through innovative visuals and storytelling, we brought the essence of movement and community to life, highlighting how the right gear can enhance the running journey.

This campaign is a giant invitation: to run, to run on Global Running Day, and to feel running differently. Our campaign visuals are designed to capture the essential qualities of running with a nod to unique expression and individuality within the sport.

Directed a playful and engaging video with Mick Fleetwood, showcasing his iconic charisma in a modern, short-form format. The concept highlighted nostalgic holiday vibes intertwined with Fleetwood’s musical legacy, aligning with trends on social media.

To celebrate the NYC marathon, UNDO teamed up with Airbnb to celebrate the journey of runners from all over the world. UNDO was asked to provide programming, participants, and perspectives that would host a global community and drive brand awareness.

In fall 2017 K-swiss introduced the "Generation-K" campaign geared towards a new generation of entrprenuers. This new collection was made to inspire and outfit those who understand how to keep things simple in order to seize the dream. Today's youth are not trying to be athletes or chasing empty fame. They want more. They are building their own brands, companies and businesses.

Our Take 2 booth for E3 was not only an innovation space but also a curated experience that explored the fusion of cutting-edge technology and artistic brilliance. 

Selected as an influencer and athlete for the Nike Toronto 15K. This unique opportunity allowed me to engage with the athletic community in Toronto, showcase the power of running, and reinforce Nike's commitment to empowering athletes across all levels.