Directing and photographing the Cole Haan x Sophia Chang collection was an immersive journey blending creative vision and storytelling. The collaboration showcased the innovative fusion of fashion and artistry, capturing the essence of bold, contemporary design.

Directed a dynamic video segment that captured Bethany’s authentic and inspirational journey for Degree.

For the "Feel Closer to Your Run" campaign by lululemon, I had the privilege of providing artistic direction to help launch their running department. The campaign was designed to connect runners with a deeper, more personal experience of their runs, showcasing lululemon's commitment to both performance and mindfulness. Through innovative visuals and storytelling, we brought the essence of movement and community to life, highlighting how the right gear can enhance the running journey.

Directed a playful and engaging video with Mick Fleetwood, showcasing his iconic charisma in a modern, short-form format. The concept highlighted nostalgic holiday vibes intertwined with Fleetwood’s musical legacy, aligning with trends on social media.