As editorial director, curated content that balanced educational insights with creative storytelling. Worked with writers, photographers, and designers to produce articles and visuals that captivated and informed readers

Directed a playful and engaging video with Mick Fleetwood, showcasing his iconic charisma in a modern, short-form format. The concept highlighted nostalgic holiday vibes intertwined with Fleetwood’s musical legacy, aligning with trends on social media.

For the Spring/Summer 2015 season, our team had the privilege of spearheading the creative direction for the K-Swiss Women's. From concept inception to the final frame, we curated a visual narrative that captured the essence of the brand's vision for the season. Our vision encapsulated the metamorphosis of traditional tennis aesthetics, infusing a sense of lightness, airiness, and pure style into every shot. The SS15 campaign became a celebration of movement, style, and a fresh approach to tennis fashion

In 2016, Adidas launched its @adidasnyc social account to cater to New York City, the trendsetting capital of the world. They came to us to tell an honest story from authentic New York voices and interests.

I directed, shot, and edited the video for Puma’s Next Starts Now campaign, partnering with Sophia Chang to deliver compelling storytelling through powerful visuals. The campaign was designed to capture the spirit of resilience and innovation, solidifying Puma’s connection to forward-thinking and creativity.

Serving as the director and personal content developer, I designed a storyline that amplified Estelle’s artistic vision and connected with her audience. Through creative direction, precise choreography, and vibrant set designs, we crafted a video that exuded energy and a modern, playful vibe.

For the supergroup J*DaVeY, I took on art and creative direction roles that spanned artistic direction, live stage production, album art design, and diverse creative collaborations. This multifaceted work contributed to their dynamic and eclectic brand image.

Serving as Creative Director for Jck Dvy’s EP release, I directed and edited music videos, designed album and promotional artwork, and played an instrumental role in crafting her distinct artistic identity post-group era. This comprehensive approach supported her transition to an impactful solo presence.