Created the Ciele 10-Year Anniversary website to commemorate a decade of innovation and dedication in the world of performance running gear.

As the creative director and producer for the "Waiting on You" music video by Job B, I led the conceptual development and production. My responsibilities spanned from storyboarding to directing the visual narrative, ensuring that the artist's vision was authentically captured. The project demanded a balance of creativity and production oversight, resulting in a visually compelling and thematically rich final product.

During my tenure as Creative Director at Blavity Inc., I was privileged to lead and shape the creative vision for one of the most influential media companies championing Black culture and innovation. Overseeing the full spectrum of Blavity’s brands—including AfroTech, 21Ninety, Travel Noire, Home & Texture, and Blavity Media Group—I directed multi-faceted campaigns and strategic initiatives that resonated deeply with diverse audiences.

I led the project as both photographer and video director, managing pre-production planning, visual storytelling, and content creation. The project emphasized a vibrant aesthetic aligned with both Puma’s athletic identity and Chang’s unique artistic style.

Directing and photographing the Cole Haan x Sophia Chang collection was an immersive journey blending creative vision and storytelling. The collaboration showcased the innovative fusion of fashion and artistry, capturing the essence of bold, contemporary design.

For the "Feel Closer to Your Run" campaign by lululemon, I had the privilege of providing artistic direction to help launch their running department. The campaign was designed to connect runners with a deeper, more personal experience of their runs, showcasing lululemon's commitment to both performance and mindfulness. Through innovative visuals and storytelling, we brought the essence of movement and community to life, highlighting how the right gear can enhance the running journey.

As editorial director, curated content that balanced educational insights with creative storytelling. Worked with writers, photographers, and designers to produce articles and visuals that captivated and informed readers

The Sika 2020 collection was created exclusively to celebrate and support the master jeweler, entrepreneur, photographer, cyclist and longtime community icon Sika. 100% of all sales proceeds will go to directly to Sika to support our elder in a time of unexpected pandemic and social flux.

In fall 2017 K-swiss introduced the "Generation-K" campaign geared towards a new generation of entrprenuers. This new collection was made to inspire and outfit those who understand how to keep things simple in order to seize the dream. Today's youth are not trying to be athletes or chasing empty fame. They want more. They are building their own brands, companies and businesses.

For the Spring/Summer 2015 season, our team had the privilege of spearheading the creative direction for the K-Swiss Women's. From concept inception to the final frame, we curated a visual narrative that captured the essence of the brand's vision for the season. Our vision encapsulated the metamorphosis of traditional tennis aesthetics, infusing a sense of lightness, airiness, and pure style into every shot. The SS15 campaign became a celebration of movement, style, and a fresh approach to tennis fashion

Crafted a visually striking campaign that showcased the unique synergy between Sophia Chang’s art and Smashbox’s cosmetics, emphasizing individuality and creativity.

For Puma’s Sophia Chang Brooklynite collection, I served as the creative director and producer, orchestrating a visually striking campaign shot in New York City. This project celebrated the vibrant energy of Brooklyn, combining unique storytelling and clean imagery that encapsulated both the brand’s identity and Chang’s creative vision.

I directed, shot, and edited the video for Puma’s Next Starts Now campaign, partnering with Sophia Chang to deliver compelling storytelling through powerful visuals. The campaign was designed to capture the spirit of resilience and innovation, solidifying Puma’s connection to forward-thinking and creativity.

Serving as the director and personal content developer, I designed a storyline that amplified Estelle’s artistic vision and connected with her audience. Through creative direction, precise choreography, and vibrant set designs, we crafted a video that exuded energy and a modern, playful vibe.

PLAY is an eclectic and energetic mix of sounds to inspire creativity and joy. Each set blends genres, rhythms, and beats that capture the essence of playfulness and free expression. Curated with a unique artistic vision, PLAY is not just music but a visual experience that encourages listeners to engage, unwind, and explore new auditory landscapes. This series reflects Ask Vash's passion for creating immersive soundscapes that resonate with diverse audiences, making it the perfect soundtrack for workouts, creative sessions, or just vibing out.

As creative director for Jck Dvy's EP release, I directed and edited music videos, designed album and promotional artwork, and helped shape her artistic identity following her transition out of a group setting. The work supported her move into a solo presence with a visual and creative identity distinctly her own.