I directed, shot, and edited the video for Puma’s Next Starts Now campaign, partnering with Sophia Chang to deliver compelling storytelling through powerful visuals. The campaign was designed to capture the spirit of resilience and innovation, solidifying Puma’s connection to forward-thinking and creativity.

Serving as the director and personal content developer, I designed a storyline that amplified Estelle’s artistic vision and connected with her audience. Through creative direction, precise choreography, and vibrant set designs, we crafted a video that exuded energy and a modern, playful vibe.

PLAY is an eclectic and energetic mix of sounds to inspire creativity and joy. Each set blends genres, rhythms, and beats that capture the essence of playfulness and free expression. Curated with a unique artistic vision, PLAY is not just music but a visual experience that encourages listeners to engage, unwind, and explore new auditory landscapes. This series reflects Ask Vash's passion for creating immersive soundscapes that resonate with diverse audiences, making it the perfect soundtrack for workouts, creative sessions, or just vibing out.

For the supergroup J*DaVeY, I took on art and creative direction roles that spanned artistic direction, live stage production, album art design, and diverse creative collaborations. This multifaceted work contributed to their dynamic and eclectic brand image.

As creative director for Jck Dvy's EP release, I directed and edited music videos, designed album and promotional artwork, and helped shape her artistic identity following her transition out of a group setting. The work supported her move into a solo presence with a visual and creative identity distinctly her own.

As personal creative director for music artist Nicole Medoro, I directed and styled her creative output across visual storytelling, strategic brand development, and ongoing project work. The role required consistency across platforms and projects, ensuring her artistic vision translated clearly in every format it appeared in.

Throughout 2011, I served as a trusted fabricator for Stussy, contributing to the brand's retail identity through custom interior installations and display work. The scope included full interior builds for Stussy's Las Vegas location and display pieces created for multiple stores across the brand's network.

Involvement helped build Chromat's reputation and influence well before the rise of social media influencers.