Brand Development and Editorial
For clients who want something living and edible on their property.
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For clients who want something living and edible on their property.
During my tenure as Creative Director at Blavity Inc., I was privileged to lead and shape the creative vision for one of the most influential media companies championing Black culture and innovation. Overseeing the full spectrum of Blavity’s brands—including AfroTech, 21Ninety, Travel Noire, Home & Texture, and Blavity Media Group—I directed multi-faceted campaigns and strategic initiatives that resonated deeply with diverse audiences.
In 2022, I had the privilege of spearheading the branding and design identity for Casa Mona, a vacation property in Costa Rica.
In 2022, I had the privilege of enhancing the digital identity of Myodetox.com through creative copywriting and refined branding language.
As editorial director, curated content that balanced educational insights with creative storytelling. Worked with writers, photographers, and designers to produce articles and visuals that captivated and informed readers
Sean Watson launched Questify in 2021 as an experiment to harness the inspirational power of physical movement to fuel social movements for good and reached out to Ask Vash for help.
Directed a playful and engaging video with Mick Fleetwood, showcasing his iconic charisma in a modern, short-form format. The concept highlighted nostalgic holiday vibes intertwined with Fleetwood’s musical legacy, aligning with trends on social media.
The Sika 2020 collection was created exclusively to celebrate and support the master jeweler, entrepreneur, photographer, cyclist and longtime community icon Sika. 100% of all sales proceeds will go to directly to Sika to support our elder in a time of unexpected pandemic and social flux.
In fall 2017 K-swiss introduced the "Generation-K" campaign geared towards a new generation of entrprenuers. This new collection was made to inspire and outfit those who understand how to keep things simple in order to seize the dream. Today's youth are not trying to be athletes or chasing empty fame. They want more. They are building their own brands, companies and businesses.
Selected as an influencer and athlete for the Nike Toronto 15K. This unique opportunity allowed me to engage with the athletic community in Toronto, showcase the power of running, and reinforce Nike's commitment to empowering athletes across all levels.
A creative free-for-all, the Issues series is a bold visual project that dives into raw, personal narratives through experimental short films. Each installment highlights social and cultural themes, blending powerful imagery with thought-provoking concepts. With a focus on authenticity and emotional depth, the series explores topics like fitness, food, and rhythmic storytelling.
I directed, shot, and edited the video for Puma’s Next Starts Now campaign, partnering with Sophia Chang to deliver compelling storytelling through powerful visuals. The campaign was designed to capture the spirit of resilience and innovation, solidifying Puma’s connection to forward-thinking and creativity.
The Joules video series is an electrifying mixtape-style visual project conceptualized, shot, and edited within two weeks. Seamlessly blending vibrant storytelling with dynamic visuals, the series captures the essence of spontaneity and creative energy. Each video in the Joules series reflects Vash's unique artistic vision, combining music, movement, and imagery to deliver an immersive experience that feels fresh and innovative. This fast-paced production highlights Vash's ability to craft compelling narratives under tight timelines while maintaining a sharp focus on quality and creativity.
This project was a bold exploration of brutalism and deconstruction. I employed innovative distressing techniques to craft unique clothing silhouettes. These distinctive pieces garnered attention from influential figures in the art and music scene, including singer Keri Hilson. The collection celebrated raw aesthetics and the artistry of unconventional fashion design.