Directed a playful and engaging video with Mick Fleetwood, showcasing his iconic charisma in a modern, short-form format. The concept highlighted nostalgic holiday vibes intertwined with Fleetwood’s musical legacy, aligning with trends on social media.

The Sika 2020 collection was created exclusively to celebrate and support the master jeweler, entrepreneur, photographer, cyclist and longtime community icon Sika. 100% of all sales proceeds will go to directly to Sika to support our elder in a time of unexpected pandemic and social flux.

Make Running magazine is “a pace-setting magazine for those who run”. Each issue looks at one extreme race around the world, and aims to transcribe onto the printed page the conversation that takes place between the mind and the body of a runner.

To celebrate the NYC marathon, UNDO teamed up with Airbnb to celebrate the journey of runners from all over the world. UNDO was asked to provide programming, participants, and perspectives that would host a global community and drive brand awareness.

The first spanish Nike ad to air in America, supported by unique stories that elevated the passions of athletes and fans through the jersey. We went deep into the NFL culture across Mexico and the US- uncovering rich and unexpected stories of pure passion for American football.

In fall 2017 K-swiss introduced the "Generation-K" campaign geared towards a new generation of entrprenuers. This new collection was made to inspire and outfit those who understand how to keep things simple in order to seize the dream. Today's youth are not trying to be athletes or chasing empty fame. They want more. They are building their own brands, companies and businesses.

As the editorial and creative director, I led a multi-layered approach combining compelling visual storytelling and insightful content. The project showcased the evolution of women’s athletic wear through curated photo shoots, sleek layouts, and a narrative that spoke to the integration of style, comfort, and high performance. Key moments focused on how elevated fabrics enhanced movement and provided versatility, aligning with modern active lifestyles.

Our Take 2 booth for E3 was not only an innovation space but also a curated experience that explored the fusion of cutting-edge technology and artistic brilliance. 

For the Spring/Summer 2015 season, our team had the privilege of spearheading the creative direction for the K-Swiss Women's. From concept inception to the final frame, we curated a visual narrative that captured the essence of the brand's vision for the season. Our vision encapsulated the metamorphosis of traditional tennis aesthetics, infusing a sense of lightness, airiness, and pure style into every shot. The SS15 campaign became a celebration of movement, style, and a fresh approach to tennis fashion

Adidas Tokyo looks to showcase its summer product line, highlighting Adidas originals in Tokyo. Our UNDO LAB team worked with local influencers to create content that celebrates Adidas originals, turning the streets of Tokyo into a local playground.

Crafted a visually striking campaign that showcased the unique synergy between Sophia Chang’s art and Smashbox’s cosmetics, emphasizing individuality and creativity.

In 2016, Adidas launched its @adidasnyc social account to cater to New York City, the trendsetting capital of the world. They came to us to tell an honest story from authentic New York voices and interests.

Selected as an influencer and athlete for the Nike Toronto 15K. This unique opportunity allowed me to engage with the athletic community in Toronto, showcase the power of running, and reinforce Nike's commitment to empowering athletes across all levels.

For Puma’s Sophia Chang Brooklynite collection, I served as the creative director and producer, orchestrating a visually striking campaign shot in New York City. This project celebrated the vibrant energy of Brooklyn, combining unique storytelling and clean imagery that encapsulated both the brand’s identity and Chang’s creative vision.